TAY MAURO
"You've Got the Demand. Why Aren't You Capturing the Spend?"
A Revenue Framework Built Inside Disney, SeaWorld, Merlin & More
Most operators already have the demand. The money leaks out through stale pricing, disconnected products, and promotions that train guests to wait for a deal. This session shows where it leaks and how to capture it.
Built to Fit Your Agenda
Same framework, scaled to the room. Pick the format that fits your event.
Keynote
A high-energy main-stage session built around the pricing, product, and promotion framework.
20-30 minBreakout
A focused, single-track dive into one pillar for smaller or specialized audiences.
See Consulting →Consulting
For teams who want the framework applied directly to their pricing, product, and promotion strategy.
Built for Anyone Driving Revenue
The framework applies across the org, not just one department.
Operators & GMs
Running the day to day and looking to grow revenue without adding headcount.
Marketing & Revenue Teams
Building the campaigns and pricing that turn demand into dollars.
Sales & Partnerships
Closing deals and looking for a sharper story on value and pricing.
What Your Audience Walks Away With
Practical, not theoretical. Built on the same approach used inside the industry's biggest operators.
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The 3 pricing models that capture what guests are actually willing to pay.
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The 4 moments guests are ready to spend, and how to build products around them.
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The 5 elements of winning offers, to promote with purpose and grow incremental revenue without training guests to wait for a deal.
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A short list of moves they can make in their first week back, no new headcount or tools required.
"Tay is practical and hands on, which makes him a great asset. He works collaboratively across teams, finds opportunities, and pushes until the value is realized in the P&L. He works with operators so they ensure they leave with tangible results."
"I worked alongside Tay at SeaWorld and Merlin on pricing and revenue strategy, and what stood out was how fast he could turn a messy dataset into a story that led to a decision. He didn't just build the model, he pushed it through to execution and stayed close until the numbers moved."
Ex-Disney, SeaWorld, Merlin & More
Tay Mauro is a commercial strategy consultant and CPA/MBA who spent his career on the operator side at Disney, SeaWorld, Merlin, and Cedar Fair before going independent. He now consults with Enchanted Parks and other operators on pricing, product, and promotion strategy, without compromising the guest experience.
He speaks to operator audiences on turning underpriced demand into captured revenue, drawing on the same frameworks he built and ran inside the industry's biggest brands.
Let's TalkWhat to Expect
Session Length
20 to 60 minutes, scaled to your agenda.
Format
In-person or virtual, whichever fits your event.
Travel
Based in Orlando, travels for in-person engagements.
Bring This Session to Your Event
Tell me about your event and I'll get back to you as soon as possible.